Tuomas Louhela appointed as the new Country Manager of Blue Finance Finland

Tuomas Louhela started at his new position on 18.11.2019. Louhela follows the company’s previous CEO Lauri Lehtonen, who will continue to focus on the international expansion of Blue Finance.

-Tuomas Louhela has extensive experience in managing the consumer credit business. He has excellent business, product development, and management skills, allowing Blue finance to grow its business in Finland, explains Lehtonen.

-The evolving of the consumer credit sector makes my work particularly interesting. Blue Finance’s strong credit products and high customer satisfaction give us excellent opportunities to promote responsible lending, says Louhela.

Louhela has extensive financial experience, such as the role of 4finance’s country manager and Danske Bank analyst. Louhela has conducted a master’s degree in economics at the University of Jyväskylä in 2005 and an MBA from the HKUST University in Hong Kong in 2014.

Founded in 2011, Blue Finance Ltd has grown to be known as a consumer credit brand. The net sales of Blue finance amounted to more than EUR 20 million in 2018. Blue Finance’s reliable and consumer-friendly loans are sold in Finland and Denmark.