International online lender offering consumer loans and corporate financing
We make finance
work for you

Blue Finance Group is a key player in the European lending market.

Within nine years of operation, Blue Finance Group has built a comprehensive lending portfolio, solid turnover growth, and a great workplace in Finland and has started to expand operations outside its borders.

At this point – Blue Finance Group is operating with four separate brands, Blue Finance and Broaden in Finland, KreditNu in Denmark and Nexu in Spain.

Satisfied customer and mutual understanding are the keys to a great customer relationship

Our rapid growth has been possible due to our company attracting an active investor pool.

Turnover in euros


International expansion is continuing.

Financial growth

Blue Finance Group is experiencing fast turnover growth.

Our global brands

Finland – the market leader in consumer finance.

Blue Finance was founded in 2011. Since then, we have managed to serve over 100,000 customers with our variety of consumer credit products. Blue Finance Finland is one of the leading brands in consumer finance in Finland.

Finland – B2B Corporate Lending

Broaden is an operative brand of Blue Finance Corporate Lending Oy. From Broaden, companies get a reliable corporate finance partner to situations where their business is facing different working capital needs. Our operations are efficient and fast. Blue Finance Group has been operating in the financial markets since 2011 and is a very solvent technologydriven Finnish finance company. Companies can apply for funding for many different needs, regardless of time and place.


As part of our international expansion, Spain will become a strategic market in building an operational platform. Our horizontal Scandinavian culture is characterised collaborative, creative and entrepreneurial. In Blue Finance and in Nexu – we believe in delegation, we encourage ownership and pride ourselves in placing employees first.

Kredit-nu_logo-white-green for website resize

Denmark was the first country to be launched in the ambitions for Blue Finance to becoming an international Fintech player. After months of hard working and planning, the launch of our Danish brand,, was a reality in April 2019.

Like the parent company, KreditNU is striving to be a responsible and trustworthy company. In every credit decision, we do, we carry out an investigative and in-depth creditworthiness assessment which ensures that the consumer has the financial capability to fulfill their obligations towards the credit agreement.

The Danish consumers have welcomed KreditNU and we have after just 6 month already achieved a significant position in the Danish market.

Responsible lending

We seek to reduce over-indebtedness by developing our customer-specific risk analysis tools and by emphasizing the importance of reading the credit agreements carefully. Our operations are honest and fully transparent, and our marketing does not mislead customers. We inform our customers about any breaks and problems that may arise from our service, always in a timely and truthful manner…

Corporate governance

We recognize that we are somewhat unique private company due to our large number of shareholders (3500 shareholders in October 2019), and as such have undertaken to adopt some of the corporate governance principles more common with public or listed companies…

People and community

The success of Blue Finance’s people management is based on diverse employee structure and keeping employees motivated. In our communications, we emphasize the importance of careful reading of loan agreement so that the customer understands what he or she is about to agree on…

Our corporate responsibility strategy is built on six pillars:

People, community, responsible lending, ethics, environmental management, and corporate governance.

These pillars are essential for good business practices and maintaining a positive reputation.

News bulletins

Steady growth in revenue and customer numbers during 2021 – very low credit loss rate

Broaden’s revenue and customer numbers have shown steady growth during 2021 and the credit loss rate has remained very low. Strongest growth was seen on the P&T financing side. Corporate…

Blue Finance is a good place to bounce up

Blue Finance provides an encouraging working environment for students and recent graduates. Read the story of Sara, who found her ideal work in the field of financial services at Blue…

Blue Finance Denmark Granted a Consumer Finance License from the Danish FSA

The Danish FSA (Finanstilsynet) has granted a Consumer Finance License for Blue Finance Denmark. The entire Board of Directors and the executive management was also approved fit and proper. The…

Blue Finance to expand operations through a new brand – Broaden provides corporate lending and P&T financing

Blue Finance has launched a new operative brand, Broaden. In addition to corporate lending, Broaden, which specialises in B2B financing, provides P&T financing for vehicle dealers. Broaden, which focuses on…